Enterprise Architecture: It’s all about the customer

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Digital Transformation is everywhere. Considering how dynamic the marketplace is, and how quickly it changes (technological advancements, regulatory changes, social trends), organizations must evolve or risk falling behind their competitors. But what is the target outcome of Digital Transformation? Often times the goals of a company-wide change initiative are flawed, endangering the project from the very beginning. The truth is that it’s not about getting the newest technology, it’s not about implementing the latest industry practices – the key is to leverage technology and data to serve the customer better, using radically different business operating models.

Enterprises are striving to become more innovative, more agile, and more customer centric. Customer centricity requires a new approach to EA, whereby customers are placed at the heart of all planning and development efforts. It also requires new techniques to best support agile ways of working and continuous delivery. In this webinar, Nick Reed, SVP for Customer Success for BiZZdesign will be presenting and EA and EA Teams can insert themselves in the customer centric experience.

About Nick Reed, Chief Customer Officer:


Nick joined BiZZdesign in June 2016 and is responsible for consulting, training, support and presales functions.  Nick’s goal is to ensure every customer gets maximum business value from their investment in BiZZdesign software.  His team acts as the ‘Voice of the Customer’ within BiZZdesign, working with the product team to ensure customers’ needs are captured and fed into the product roadmap, and collaborating across the organization to drive improved customer experience.  Prior to BiZZdesign, Nick held roles in multiple software companies including customer success management, professional services management, product management, sales, presales and consulting, including starting his own venture in 1997 through to the eventual sale of the business.

Nick has a BSc in Mathematics from the University of Bristol, and is Vice-Chair of the Association of Enterprise Architects London Chapter.