The CEO's Guide to 2020 & Beyond
The years ahead will throw many obstacles in the CEO’s way. This decade will likely see the standardization of technologies that so far have mostly been employed sparingly. Experiences will also change, and new social and digital trends will form, shaped by pop culture, tech developments and crises. Importantly, the ‘winner-takes-all’ effect will be augmented in many markets. This means the need to be the first (in order to become the fastest growing) will further intensify. How well business leaders rise to this challenge will likely decide the fate of the organizations they run.